The National Digital Media & Marketing Summit 2012

8:50

Welcome Address

Catherine O'Mahony, Media & Marketing Editor, The Sunday Business Post

9:00

KEYNOTE SPEAKER

Ireland - Powered by Digital

Where is Ireland positioned today globally?
Where are the gaps in our strategy and execution?
Where are examples of remarkable things going on?

Leonard Donnelly, Chairman of the Digital Hub Development Agency and Executive Chairman of Location Bridge & Dr. Stephen Brennan, Chief Strategy Officer of the Digital Hub Development Agency

9:30

Beyond clicks and impressions - Emotion and engagement

Examine trends in brand engagement - from the earliest forms of branded content right through to massive brand engagement platforms on mobile and social games
What are the trends that are now emerging - is display ad blindness forcing brands to think more creatively about reaching and engaging with an audience?
How are brands using mobile and social apps to grab people?
Who's doing it right and who's made mistakes along the way?
As mobile and social games begin to take up more and more user's time, what are the opportunities for brands to get in front of people and what are the massive pitfalls that they can try to avoid?
Most importantly, we'll look at moving beyond grabbing people's attention to forging an emotional connection with them.

Eamonn Carey, EMEA Director, Kiip, Silicon Valley, USA

10:00

Global Trends & Disruptions within Digital Advertising

Trends in digital signage & advertising; content creation, distribution and management.
Transforming Advertising through excellence in Interactivity and 1:1 engagement.
Managing the Digital Signage Network; new standards as enablers within the marketplace.
Emerging technologies & opportunities within the digital advertising segment.

Ger O'Keeffe, EMEA Digital Signage Marketing Manager, Intel Shannon.

10:30

Morning Coffee Break and Exhibition Viewing

11:00

KEYNOTE SPEAKER Jonathan Forrest, Managing Director, Cybercom

11:30

The internet is more human than you think

Planning to succeed
Your customer is smarter than you think
You get what you pay for
Love your business online
24/7 Sales Person

Martin Casey, Managing Director, Arekibo

12:00

KEYNOTE SPEAKER

Don't buy an ad – buy the whole TV Channel

Why Smart TVs are about to change the way TV is watched forever
What digital TV must learn from linear TV
Who will domestic broadcasters RTÉ and TV3 compete against in the future
Branded content – the ultimate opportunity

Philippe Brodeur, Digital Director, Magnet, AerTV

12:30

Robert Quirke – Managing Director, AD2ONE Ireland

11:00

Mobile Changes Everything

How mobile will change the way we think, interact & engage - in marketing, in social settings, in relationships
Mobile technologies that are shaping this change
mCommerce, mGovernment, Augmented Reality
How companies big and small are embracing mobile, we've working with the leading blue chips across the world!
Patrick Leddy, CEO - Predicts more phones than people in 2012

Patrick Leddy, CEO, Furious Tribe

11:30

How to Turn your Website into a Sales Machine

Strategic tips on building targeted traffic and conversions
The SEO checklist
Advice on an International presence

Brian Martin, Director of Business Development, e-Celtic

12:00

Digital Challenges for SME's

How to prioritise and focus your efforts for effective digital marketing
Overcoming the 3 barriers to effective digital marketing
Where to spend your money and when

Anthony Quigley, CEO Digital Marketing Institute

12:30

Ronan Higgins, Director, Appsie

1:00

Lunch Sponsored by AD2ONE, Networking & Exhibition Viewing

2:00

KEYNOTE SPEAKER

Setting goals for your marketing efforts and measure your Return on Investment Online with Google Analytics

What are the industry trends and consequences of the growing online marketing spend?
How do you ensure to effectively track your marketing investments online?
How can you follow up to calculate and give management the numbers they need?
We will walk you through the newest standard trends within tracking and quantifying online media and marketing with Google Analytics

Mia Jung & Emina Dervisevic, Co- Founders and Partners, May & Barrow, Sweden

2:30

KEYNOTE SPEAKER Darren McGrath, Owner, Brando

3:00

Morgan McKeagney, Managing Director, iQcontent

3:30

Afternoon Coffee and Exhibition Viewing

4:00

KEYNOTE SPEAKER

Audacity, not Austerity

The Digital Economy
How the Digital Economy can give Ireland a Dig Out?

Ian Dobson, Co-Founder, The Digital Marketing Institute

4:30

PANEL DISCUSSION St. John Walshe, Executive Vice President, Worldwide Director at BBDO Worldwide
Jonathan Forrest, Managing Director, Cybercom
Mia Jung & Emina Dervisevic, Co- Founders and Partners, May & Barrow, Sweden
Darren McGrath, Owner, Brando
Ciaran Norris, Head of Digital, Mindshare
Ian Dobson, Co-Founder, The Digital Marketing Institute

AGENDA