Welcome from the Morning Chair

Leonard Donnelly, Chairman of the Digital Hub Development Committee

OPENING REMARKS

Catherine O'Mahony, Media & Marketing Editor, The Sunday Business Post

INTERNATIONAL KEYNOTE ADDRESS

Global Online Advertising into the Future

• Global Trends
• Using high traffic website to target key consumers
• The most effective online ads - the ones that work - the ones that don't
• How to target primary female and 'parent' consumers in Ireland
• Increasing the ROI on your search advertising
• The future of interactive ads
• Ads in Video - Which format will work and why?

Grant Allaway, MD, Ad2one, UK

The Tuneable Network: Tune in, Shape Up, ROX On

• The new set of tools for the Digital Media & Marketing community based on web-style programmability inside the physical network itself
• A new vision has emerged of how the long-tail of music and video on the internet will next extend into the Digital Services market
• Opening up new opportunities to for Digital Media, on-line communities and any futuristic digital service possible by allowing end-users to tune the physical network to their requirements
• Delivering the kind of guaranteed quality of experience that is missing in the internet today

John Dunne, Co-founder and Chief Marketing Officer, Intune Networks

The New Media Economy

• How the media experience is changing?
• Examine the internet's increasingly important distribution function as audiences and content migrate online and to mobile.
• The perspective on how this is reshaping the content landscape
• New opportunities and challenges

Ronan Harris, Director of Online Sales, Google Ireland

Q&A Session

Morning coffee break Exhibition Viewing and Networking Opportunity

Digital Marketing - Raising The Game!

If Digital Marketing is going to deliver on its promise to command a fair share of Irish advertising spend, there are a number of key responsibilities that we still need to 'front up to' and resolve.

• The lack of a comparative, media measurement tool
• Fully understanding the role of digital in brand planning
• Exploring how other markets have overcome these 'digital barriers' to put effective solutions in place.
• Can we chart a 'digital roadmap' for the Irish marketplace to do the same?
• With the benefit of other market experiences can we do it smarter and faster?
• Could we go a step further and 'leap frog' the competition to establish Ireland as a global hotbed of innovation and creative thinking in Digital Marketing?

Jonathan Forrest, MD, Cybercom

Web Design

The Art & Science of Creating Lovable & Profitable Websites

• What have analytics, data, design, content, creative flair, conversions, innovation and customer insight got in common?
• All are key ingredients in building an effective, profitable and lovable online channel.
• Illustrated with examples from Ireland's leading brands and international best practice, Morgan will outline how you drive profitability, efficiency and customer engagement by:

• Understanding your online customer better
• Adopting a user-centred design approach to create competitive advantage
• Using analytics to measure the effectiveness and ROI of your online initiatives

Morgan McKeagney, MD, iQ Content

Branding

Brands versus User-Generated Content

• The role of branding and advertising in the digital media landscape.
• In a digital space dominated by social media and vast amounts of user-generated content (UGC), how do brands make a real impact?
• How can ad agencies create branded content that gets real results in this uncontrolled and sceptical environment?
• Do hits/clicks/followers/fans convert to increased revenue?
• Is it really about engagement or good old-fashioned communication?
• What's next for digital marketing?

Tim Hurles, Creative Director, IO

International Keynote Address

Essential digital marketing strategies 2010

Digital marketing strategist Danny Meadows-Klue takes you on a journey to uncover the most effective ways of weaving digital marketing more deeply into your communications mix. What are the issues marketers need to tackle in 2010? How can digital reduce your marketing cost while also increasing the cut through? How can it transform your ROI? Where is the role for social media? And what are the pitfalls to avoid?

• What's hot for 2010?
• How do you judge where to focus your marketing budgets?
• The new role of consumer insight: Mapping where the consumer's energy and focus shifted to
• What are the typical missed marketing opportunities for big brands?
• Navigating the trinity of bought, owned and earned digital media...
• Key issues in search, mobile, ecrm...
• Which are the right digital strategies for 2010?

...and Danny will be taking questions from delegates by email in advance of the session. Before the talk delegates can send questions to Danny for him to address in the session: Danny@DigitalTrainingAcademy.com

Danny Meadows - Klue, Chairman, Digital Training Academy, UK and Ireland

Lunch, Exhibition Viewing and Networking Opportunity

Sponsored by ICAN:

Welcome back from the Afternoon Chair

Damian Ryan, Partner and Head of Digital Results International

Panel Discussion

What will the advertising outlook consist of in 2020? What sort of integration of media channels will exist?

• Adrian Weckler, The Sunday Business Post
• Garbhan O'Bric, Head of Communications, Diageo Ireland
• Adam Clarke, Director, Strategem iLABS
• Geraldine O'Leary, Head of Television Sales, RTE
• Doug Baxter, CEO, IO
• Lee Thompson, i-Believe
• Ronan Harris, Head of Operation & Sales, Google

A Decade in Digital

• Surviving and evolving through "dotbomb" and the current economic turmoil
• The Empathy Marketing approach 10 years on
• Pigsback and its evolutions
• Lessons to be shared
• Future vision

Michael Dwyer, Founder and CEO, Pigsback.com

Digital "On the Go"

Wake Up - Business is Mobile!

• Growth of mobile internet and the demand it places on the advertising industry
• The need now to build mobile advertising applications and platforms in direct response to surge in mobile internet access
• New strategies required to address a new mobile audience with impact
• Mobile web application issues covering Research, Strategy, Planning, Content management systems, Mobile platforms, analytics and the monetization of mobile platforms
• How 'user experience' and 'user generated' content can be used to build your company's image and build revenues.
• The rise of social network sites on mobile platforms where people will blog on the move and how brands need to interact with consumers on their own terms
• How Mobile internet analytics will enable you to examine your brand's mobile audience compared to competitors
• New focus on mobile security as more people will use mobile internet for online transactions

Patrick Leddy, MD, Furious Tribe

Afternoon Coffee break, Exhibition Viewing and Networking Opportunity

Social Media

Digital gets social

• Social media growth and expansion

• Social media has become mainstream. How has this changed how we use the medium for marketing purposes?

• How Irish brands are using social media

• Which Irish brands are using social media and how are they using it? What are the key trends?

• How to create a compelling social media presence

• What are the guidelines to creating a social media space? Can social media be used to meet all objectives?

• Can social media be used to drive sales?

• Can social media be used to drive sales? Examples of brands using social media in this way.

• Where next in the social media space?

• Where's the future for social media?

Shenda Loughnane, Managing Director, ICAN

Email Marketing

Email marketing: developing a profitable and engaging strategy

• Managing your programmes - in-house or out-sourced?
• Email marketing across the customer lifecycle
• Transactional vs. operational messaging
• New innovations connecting email, mobiles and social media

Roy Jugessur, Email Marketing Expert, Experian CheetahMail

Ministerial Address

Eamon Ryan TD, Minister for Communications, Energy & Natural Resources

Future of Publishing - Reading, Reacting, Empowering

• How new media has changed the news business
• A new relationship between publisher and reader
• New relationship between brand and customer
• CNN integrated marketing case study

John Healy, CNN's Digital Brand Manager and Founder, Digital Edge

Conference Ends