DigitalSummit | Digital Marketing Blog

Another New Client – Android TV Box Australia

So good news for us and for you our readers. We have managed to get ourselves another new client and again it is another eCommerce store as that is what we specialize in after all. This time it is from the other side of the world..Australia! We have never worked with an overseas client before but it was from a referral from an existing client which is how they ended up contacting us.

They have a site selling android TV boxes in Australia and are looking to get a bit of extra help on the online marketing side of things. They sell a range of products but their main product at the moment is the android TV box and related products. They are looking to increase their search presence and also do a testing phase for running Google adwords. We will only have a small adwords budget available to us but we hope to be able to show our skills quickly and use that money then to put into other areas such as social media and related advertising methods.

They are an online store only and use Australia Post to send all of their android TV box orders so all of their income comes from one website. This can be a good and bad thing when working with a client. Sometimes a client who has an offline side to their business are less hands on and that allows us to work away at the online side which is what we like to do. Online only customers tend to be in the middle of everything but of course that is understandable as it is their business after all. We will begin work next Monday and again will follow up on this and other recent new clients soon. Thanks.


Our New Client – Openbox V8S Reseller

Our newest client is another Irish business based out of Wicklow Town, County Wicklow. They sell a range of freesat TV products including the well known Openbox V8S freesat receivers which they are official sellers of here in Ireland. They came to us with a website already made and were just about to launch their site when having a meeting with us about how they could market the site. As it is a well known product and fairly competitive we looked at several options including Google Shopping which was just released here in Ireland at the start of this year.

We have also looked at optimizing their on page content for words like Openbox and Openbox V8S which are commonly searched for. We are now just at the launching stage for the Google adwords and shopping campaigns and are starting out with a low budget and will increase as we collect more data. For those of you who are interested in these types of products I would strongly advise to check out their website as they buy in bulk so get the best prices possible and are one of the cheapest I have seen in Ireland selling these types of products.

Another route we are considering going down is the SEO route although this is incredibly slow process for a new website and takes a lot of patience. We will most likely see how the paid adverts campaign goes before deciding what to do on SEO. Usually we are quite good at pushing the SEO route but recently it has gotten even slower than it used to be so can be very frustrating for the client, especially ones that do not know the world of SEO and how unsure it can be. We will report back once we have collected some data around the end of June.


What You Need To Know About Operating An Android TV Box

There is a good chance that you have heard about the all-amazing Android TV box. Perhaps, you are looking for information on how they operate. To start off, an Android box is a technological advanced TV box that hooks up to your existing television. It also has the ability to transform any TV into a smart TV. This will give you access to TV shows, live sports, movies, as well as a multitude of video game apps and live stream music as shown on You can also choose to play music or browse the Internet via a web browser. However, before you just jump right into all this fun you are going to need to know how to work the device.

Setting Up A Wi-Fi Connection

The first thing you need to know is that in order for the box to work you must have access an open Internet connection. Most boxes can either be connected through Wi-Fi or a wired Ethernet connection. If you want to use the Wi-Fi connection, you will have to click on the settings icon, select the Wi-Fi option, and then choose your router. After this you will be required to enter you username and password. Once this information is entered in correctly you Wi-Fi connection will be available.

Learn About Fusion

Fusion is a great tool that allows you to download add-on applications for your new Android box. If you are familiar with other Android devices, they use similar applications. However, fusion was a specially designed app that was created for Android boxes only. Before you can use fusion you will have to install the device, but it is pretty straightforward.

Understanding XBMC

The XBMC is basically just a media center that allows you to choose between the different types of medias that you want to view. For instance, from this homepage this is where you will choose to listen to music, watch TV, play games, or download updates.

Digital Summit works with Bonus Electronics

Our newest client is another big challenge for us which is something we love! We have worked with many types of sites including blogs (like this one!), affiliate websites and websites for small and medium businesses but this site is a brand new ecommerce store selling electronics mainly focusing on bluetooth speakers and headphones. This site is a challenge because of the large amount of products on offer and therefore a bigger workload when it comes to marketing. The site does not have much content as it is an ecommerce site and this is traditionally a problem with e commerce websites but maybe that is another blog post!

bluetooth speaker storeLets take bluetooth speakers for example. This is one of the main products for this website so this is where we need to write more content around the products available. They offer a range of bluetooth speakers which in turn we must write content for a target those particular sets of speakers such as portable bluetooth speakers as example. We will also run a Google adwords campaign on this website as that works quite well for ecommerce sites. We will start out with a small budget until we get things right and start making a profit and then expand the campaign to other products on offer.

The first thing we will do is a full analysis of the website including the layout of the site. For example we would have bluetooth speakers as a main category and that would have several categories under it such as portable bluetooth speakers. This will then create a structure that is good for the consumer and good for the search engines.

Digital Summit Works on A Refurbished iPhone Website

A friend of mine who used to own a repair shop locally (I would rather not name where exactly) had the idea to repair various electronics and sell them online. This is a market that has apparently become more and more popular in the last 2 – 3 years. According to market research this market will be as big as the phone repair market in several years which is quite staggering. After a few informal conversations about what our friend was trying to achieve with his site we decided to take it on as a project at a reduced price as an experiment.

The Site:

The site itself is quite small and to the point. It is no more than 25 pages as it is at the moment and only offers a small range of popular refurbished products including refurbished iPhone 5S and iPads. The first thing we done with this site was to change the design to something a bit easier on the eye and also something that is easier to navigate than what we first encountered. This should improve the length of time potential customers spend on the site.

Marketing Plan:

Our marketing plan herein was to start a blog with advice on buying refurbished products and also announcements of deals and up coming products in order to generate extra interest. This should also help naturally with website visibility. We will also run a PPC adwords campaign to help drive targeted traffic to the site. Although on a limited budget we expect that this will return a decent return on investment.

We will also be adding more content to the product pages to help fill them out a bit more and give them more traction. So we will update this post in a months time after we have implemented what we have said above. The website if anyone is interested is